ADIDAS

The Experience

Project Harden was an experiential VR installation that allowed participants to get a preview of the new Harden sneakers before their official release. The installation consisted of 3 monolithic structures outfitted with haptic floors, fans, and VR headsets. Once outfitted with a VR headset people were able to view the film and watch James Harden playing a game of one on one infront them. The film was synced with haptic outputs that provide another level of immersion where you feel