An interactive film and site experience that celebrates thirty years of creativity on the Mac.
To commemorate the anniversary, Apple posted to its website a video and interactive timeline chronicling not only the machine's history, but its effect on the world. After a short intro, users are directed to the "Mac 30" mini site, essentially an interactive animated timeline crafted to tell the Mac story from its beginning in 1984.
The timeline includes high-resolution photos of legacy Mac hardware, accomplished in the company's current "hero" advertising style. Each page of the timeline marks a year in the life of Mac, with famous users expounding on how the computer enabled them to create great things or break new ground. Along with milestones marking every year, the pages have a "What people did with it" graphic that shows the spread of Mac users in a variety of fields.