An Augmented Reality Documentary to celebrate the 50th Anniversary of the moon landing.

On July 16th, 1969, millions of people gathered around their televisions to watch Neil Armstrong, Michael Collins and Buzz Aldrin take flight from Kennedy Space Center aboard Apollo 11. To celebrate the 50th anniversary of the historic moon launch, the John F. Kennedy Presidential Library Foundation wanted to introduce today’s generation to President Kennedy’s vision for the space program and this pivotal moment in history. So, in partnership with Digitas, we created JFK Moonshot, an Augmented Reality app that enables people to experience the events surrounding the Apollo 11 mission in an immersive way.