"The Vanishing Game," is an interactive adventure story authored by international bestseller William Boyd
"The Vanishing Game," is an interactive adventure story authored by international bestseller William Boyd. Land Rover commissioned the story to help recapture its adventurous image, as the brand has become more known for luxury. The immersive cross-platform experience includes dynamic video, cinemagraphs, photography, animation, narration and musical accompaniment. Readers can interact with highlighted keywords to reveal extra story content, easter eggs and true Land Rover owner's stories relating directly to the action taking place. The experience gathered over 230 million media impressions, over 300 thousand views in the first month and engagement of over 13 minutes per chapter.